When Deciding Which Affiliate Programs Will Be The Best Ones For You To Promote, You Must Follow The 7 steps Outlined Below:
1. Check the Popularity of the Product
You can use Google’s main search page to see if any of the keywords related to your product are being bid on by other sellers. You can also go to Clickbank an affiliate market place to see the gravity of the products. Gravity between 40- 120 is recommended. However, if the product is new it will have a very low gravity. For new products you can monitor the gravity over a period to see if it is viable to sell. In general, there must be a demand for the product that is being sold.
2. Ensure the Right Commission is Paid
It is important to ensure that the commission you receive from selling a product is worth it. For example, if you sell a low ticket item you need to do the same amount of work as you would to sell a high ticket item. Therefore, it is much better to put your effort into selling higher ticket items as long as the conversion rate is reasonable or high. A good guide for digital products is between 50-70% and for the really expensive products between 25%- 45%.
3. Does the Seller Offer Good Customer Support?
Ensure that the company offers good customer support so that you are able to find out the answers to any questions you may have about the product. Obviously, you will be more confident in selling a product if you have good knowledge about it and you know what you are talking about when you promote it. The worst thing you can do is to sell a product blindly.
4. Does the Seller Have Good Advertising Materials and Effective Sales Copy?
This one is simple. All you have to do is read the seller’s sales letter when you visit the website promoting the product and ask yourself after reading it if you would buy the product yourself? It is also important to see if there are enough testimonials included to help with the conversion rate. Although, new sites might not have enough testimonials, this does not necessarily mean that the product is not good. In this case, you will need to try the product yourself before promoting it.
5. Does the Seller Offer a Money Back Guarantee?
This is very important as you need to ensure that your customers do not lose money if the product does not perform as it should. Remember, bad news travels fast offline, but even more so online. If the seller does not offer a money back guarantee I personally would look for another program.
6. Contact Details
Make sure the seller’s physical address and contact information is available on the website.
7. The Affiliate Program Must Offer You Real – Time Statistics
You should be able to see the number of sales you are making against the number of visitors you direct to the seller’s site in other words your conversion rate when you log into your account which the seller provides.
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